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Feature Articles

Shop Tech: The Eight Most Common Threadlocking Mistakes

Threadlockers are one of the all-time great mechanic’s helpers. They hold nuts and bolts in place… Full story...

How To Make Sure Your Business Ranks Locally On Google

If you are an automotive business that services a local community, showing up on page one on Google… Full story...

Today's Industry News

Introducing The New Tru-Street Series Of Automatic Transmissions From Bowler

There’s no doubt that the hot rod hobby has a wide variety of builds and budgets out there. You… Full story...

New Road Hazard Coverage Makes Ironman Tires A Solid Choice

Huntersville, NC, July 3, 2018 - Hercules Tires is proud to announce the Ironman brand will now… Full story...

Mahle Motorsport Introduces Mazda MZR PowerPak And PowerPak+ Piston Kit

Fletcher, NC, July 3, 2018 - Designed specifically for the extreme load of today’s highly boosted… Full story...

Dirty Life Wheels Now At Meyer

Help your customers get out and play in the mud and rocks with Dirty Life wheels - now at Meyer… Full story...

New Superchips TrailDash2 & TrailCal + LIT LED Bundles Now Shipping

Today, Superchips is pleased to introduce new performance bundles for the Jeep® market. The… Full story...

Meyer Adds Unique Auto Antlers Product Line

“Auto Antlers is proud to announce that we are now offering our complete product line through Meyer… Full story...

King Engine Bearings Announces 2018 Race Bearings Application Guide

Includes King’s new coated race bearings offeringsCedar Grove, NJ - King Engine Bearings has just… Full story...

Updated LARTE Trade Mark Registered

Horseshoe with a horse again in the LARTE logoThe name LARTE is derived from Italian and means “the… Full story...

Pennzoil Collaborates In The Garage With Two New Artists

At Pennzoil, we know that musicians can find their musical inspiration at any time, but our… Full story...

OTC Introduces New Fuel Sender Lock Ring Wrench For Select Cadillac Models

• Lock ring wrench uses a 3/8” square center hole for balance and torque transfer to loosen, remove… Full story...

OTC Announces New Air Brake Line Release Tools For Medium Duty Truck Service

• Two-tool set is similar to essential tool J-45666 and J-42971• Tools used to separate connectors… Full story...

JASPER Announces Changes To Production Leadership Team

Jasper Engines and Transmissions has announced the following changes to its production leadership… Full story...

Study Finds Over 100,000 Industry Jobs At Risk With Tariffs On Imported Auto Parts

Bethesda, MD, July 2, 2018 - The Auto Care Association last Friday urged the Trump administration… Full story...

VIPAR Heavy Duty Launches New Product Advisory Councils

New councils bring stockholder insight to forefrontVIPAR Heavy Duty forms new Product Advisory… Full story...

Automotive Communications Council Announces New 2018 Leadership And Board Appointments

Jacki Lutz of Schrader Performance Sensors moves into President Role, Georgianne Dickey of NTN… Full story...


Horseshoe with a horse again in the LARTE logo
The name LARTE is derived from Italian and means “the art to create”, which reflects the company’s credo - to create following the laws of art. The emblem contains all symbols which reflect the company’s philosophy. The royal blue is the color of the noble origin, and it also symbolizes the Alpine sky which the company founders saw in Germany. The four horseshoes mean good luck and happiness, as well as the succession from a horse to a car. The eight stripes symbolize eternity and prosperity. The emblem is a harmonious combination of all these signs and a proud symbol of the company on the hood of each produced car.
An interesting fact is that more than 6 years ago, when the founder of the LARTE company personally painted a model the future logo of his company, the now famous logo of the studio has not only a horseshoe, but also a graceful horse. And at that time it was not possible to register the logo with the horse. Therefore, this symbol was replaced by a wreath of letters L-A-R-T-E and was patented in the US in 2015.
After the work on the finalization, finally managed to implement the previously conceived trademark. And in June 2018, the US Patent and Trademark Office issued a confirmation of the registration of the long-awaited trademark - a horseshoe with a horse.
We are glad that this event happened and soon the updated logo will be displayed on the LARTE shield on the LARTE Design custom vehicles.

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