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  • Review Feature Articles and the 15 latest news stories below.
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Feature Articles

Shop Tech: The Eight Most Common Threadlocking Mistakes

Threadlockers are one of the all-time great mechanic’s helpers. They hold nuts and bolts in place… Full story...

How To Make Sure Your Business Ranks Locally On Google

If you are an automotive business that services a local community, showing up on page one on Google… Full story...

Today's Industry News

Introducing The New Tru-Street Series Of Automatic Transmissions From Bowler

There’s no doubt that the hot rod hobby has a wide variety of builds and budgets out there. You… Full story...

New Road Hazard Coverage Makes Ironman Tires A Solid Choice

Huntersville, NC, July 3, 2018 - Hercules Tires is proud to announce the Ironman brand will now… Full story...

Mahle Motorsport Introduces Mazda MZR PowerPak And PowerPak+ Piston Kit

Fletcher, NC, July 3, 2018 - Designed specifically for the extreme load of today’s highly boosted… Full story...

Dirty Life Wheels Now At Meyer

Help your customers get out and play in the mud and rocks with Dirty Life wheels - now at Meyer… Full story...

New Superchips TrailDash2 & TrailCal + LIT LED Bundles Now Shipping

Today, Superchips is pleased to introduce new performance bundles for the Jeep® market. The… Full story...

Meyer Adds Unique Auto Antlers Product Line

“Auto Antlers is proud to announce that we are now offering our complete product line through Meyer… Full story...

King Engine Bearings Announces 2018 Race Bearings Application Guide

Includes King’s new coated race bearings offeringsCedar Grove, NJ - King Engine Bearings has just… Full story...

Updated LARTE Trade Mark Registered

Horseshoe with a horse again in the LARTE logoThe name LARTE is derived from Italian and means “the… Full story...

Pennzoil Collaborates In The Garage With Two New Artists

At Pennzoil, we know that musicians can find their musical inspiration at any time, but our… Full story...

OTC Introduces New Fuel Sender Lock Ring Wrench For Select Cadillac Models

• Lock ring wrench uses a 3/8” square center hole for balance and torque transfer to loosen, remove… Full story...

OTC Announces New Air Brake Line Release Tools For Medium Duty Truck Service

• Two-tool set is similar to essential tool J-45666 and J-42971• Tools used to separate connectors… Full story...

JASPER Announces Changes To Production Leadership Team

Jasper Engines and Transmissions has announced the following changes to its production leadership… Full story...

Study Finds Over 100,000 Industry Jobs At Risk With Tariffs On Imported Auto Parts

Bethesda, MD, July 2, 2018 - The Auto Care Association last Friday urged the Trump administration… Full story...

VIPAR Heavy Duty Launches New Product Advisory Councils

New councils bring stockholder insight to forefrontVIPAR Heavy Duty forms new Product Advisory… Full story...

Automotive Communications Council Announces New 2018 Leadership And Board Appointments

Jacki Lutz of Schrader Performance Sensors moves into President Role, Georgianne Dickey of NTN… Full story...


Stow, OH, June 25, 2018 - Mickey Thompson Tires & Wheels announces the winner of its latest Mickey Thompson Marketing Alliance (MTMA) Power Promotion. Matt MacCullum, parts manager at Fair Isle Ford in Charlottetown, Prince Edward Island, Canada, took home the 2018 Polaris RZR after his entry was drawn out of more than 500 in the sweepstakes. The giveaway was the biggest in the history of the MTMA.
MTMA members received one entry for every 50 Mickey Thompson or Dick Cepek tires purchased and two entries for every 25 Mickey Thompson or Dick Cepek wheels purchased between Jan. 1 and March 31, 2018.
"Congratulations to Matt, our latest MTMA Power Promotion winner," said Ken Warner, Vice President of Marketing for Mickey Thompson and Dick Cepek Tires & Wheels. "Our dealers are integral to our success, and we created the MTMA to be not only a resource for our distributors, but a way to show our appreciation."
The Mickey Thompson MTMA program is designed to provide dealers with marketing assistance along with rewards. As a MTMA member, dealers receive cash back rewards by purchasing Mickey Thompson or Dick Cepek tires and wheels through designated warehouse distributors and promoting Mickey Thompson and Dick Cepek in retail stores.
Shown above are, left to right, MTMA Promotion winner Matt MacCallum, Robert DeJarnette of Mickey Thompson, and Fair Isle Ford owner Peter MacDonald.
About Mickey Thompson Tires & Wheels
Max-Trac Tire Co., Inc., DBA Mickey Thompson Tires & Wheels, markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA.

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