Coker Tire offers period correct narrow whitewall tires for 1970s full size classics
Chattanooga, TN, October 31, 2017 - Coker Tire is proud to announce a new size in its immense Firestone product line. The new LR78-15 whitewall tire is a perfect fit for 1970s full size classics, such as Lincoln Continental, Cadillac Eldorado and more. Coker Tire Company is widely known as the world’s largest supplier of tires and wheels for collector vehicles. Enthusiasts around the globe are sourcing authentic tires from a company that started as a small tire and service center in Chattanooga, Tennessee.
By the 1970s, tire manufacturers had switched over to radial tire production and this 721 series was one of Firestone’s early efforts in the steel belted radial tire market. It features alpha numeric sizing, which was the predecessor to today’s P-metric sizing. The new size offers period correct branding and sidewall markings with the Firestone 721 series identification, and a three-fourths inch whitewall. The LR78-15 sizing offer OE and optional fitment for many full size American cars, including Buick Estate, Cadillac DeVille, Chrysler New Yorker, Ford LTD and more from 1971 to 1979.
Coker Tire’s new Firestone LR78-15 whitewall offering will be available in early 2018, at a price of $229 each. This product is a specialty item that fills a small void in the huge automotive aftermarket. Items like this are a labor of love for Coker Tire, as the mold development, research, testing and manufacturing is quite an endeavor. Firestone 721 series Steel Belted Radial tires are made in the USA in brand new molds, built from original Firestone drawings, and they feature Coker Tire’s exclusive Life of the Tread Warranty. The new tires are also eligible for Coker Tire’s Extended Tire Protection, which is one step above its standard warranty.
If you’d like more information on the new Firestone LR78-15 narrow whitewall radial tires, there are two easy ways to contact Coker Tire - call us toll free at 1-800-251-6336 to speak with a tire expert, or check out to see thousands of products at your fingertips. Coker Tire also welcomes visitors to its world headquarters located at 1317 Chestnut Street, Chattanooga, Tennessee, 37402.