AACF Launches AACF Champion Donor Program

Six Champions Recognized Including SEMA Hall of Fame Member
Sacramento, CA, May 11, 2018 - The Automotive Aftermarket Charitable Foundation (AACF) has launched an elite donor partner program called the AACF Champion program. “AACF Champions are generous, big-hearted aftermarket brands and individuals that have committed to supporting aftermarket families with a donation of $25,000 or more,” said Joel Ayres, executive director. “And, we simply can’t thank them enough.”
“I can't explain how grateful we are for AACF’s quick response to our situation,” said a recent recipient. “You really have no idea how much this means to us.”
“AACF Champions help us maintain emergency funding,” Ayres continued. “This vital funding helps put the tough times in the rearview mirror for aftermarket employees that face catastrophic illness, injury, accident, or disaster that insurance or savings doesn’t cover.”
“We are blown away by the generosity of the foundation,” said a recent recipient. “We can't thank them enough for reaching out to us in our time of need.”
Current AACF Champion partners include SEMA, Auto Care Association, AASA/MEMA, The Group (Pronto/Federated), Standard Motor Products, and Don Smith.
"The industry has been good to me for 60 years, and I wanted to give back to help others in need," said Don Smith, PWA Founder and SEMA Hall of Fame Member. "No better way than supporting AACF."
Contact Joel Ayres to learn more about the AACF Champion program by calling 916-628-0271. To apply for help, visit http://bit.ly/AACF-get-help.
About the Automotive Aftermarket Charitable Foundation (AACF)
The Automotive Aftermarket Charitable Foundation (AACF) has been helping aftermarket families turn tragedy into triumph since 1959. Like the industry, AACF is driven by passion and devoted to family. It’s tough to ask for help, but when someone in the aftermarket family faces profound circumstances, AACF is there to help put the tough times in the rearview mirror. As a nonprofit, AACF accomplishes its mission through the support of generous donors, awareness partners and dedicated volunteers. To learn more, visit www.AftermarketCharity.org. To donate, visit http://bit.ly/AACF-Cares. To apply for help, visit http://bit.ly/AACF-get-help.

QA1 Announces Dave Kass As Marketing Manager


QA1 has named Dave Kass as its new Marketing Manager. A QA1 team member since 2009, Dave started his career with QA1 on the technical support team. He has worked in a variety of sales positions, most recently as the Customer Service Manager, leading the customer service and technical support team. In that capacity, he also worked closely with the marketing department, attending numerous trade shows and media events. Most recently, he championed the conception of QA1's #goDRIVEit campaign, which encourages enthusiasts to get out and enjoy their vehicles.
In his new role, Dave will be responsible for the planning and execution of day-to-day marketing activities, driving corporate and product marketing strategies, and monitoring market trends to keep QA1 at the forefront of the industry. "We have a strong marketing team, and with the right focus, I think we can capitalize on the strength of the QA1 brand as we continue to innovate and grow," says Dave. "Applying what I've learned through thousands of interactions with QA1 users will be a great tool when developing various marketing strategies."
"We are thrilled to have Dave step into the role of marketing manager," says Melissa Scoles, QA1 President. "He has held an active role in a variety of marketing projects since he started his career here and we are excited for him to lead this team. The knowledge he has of our products, coupled with his relationships with our customers and our media and industry friends, will all assist in his success in this role. His experience and leadership will be invaluable as we work to drive forward our future marketing plans."
A past recipient of SEMA's 35 Under 35 award, Dave is an active enthusiast, taking advantage of any opportunity to drive his 1972 C10. Whether it's to the grocery store or to the race track, he embraces the notion that classic vehicles were meant to be driven. He also enjoys spending time with his family and working on his truck throughout the long Minnesota winters.

Motovicity Welcomes New Chief Financial Officer


Madison Heights, MI, May 7, 2018 - Motovicity Distribution, a leading wholesale-only automotive aftermarket distributor, announces the addition of Peter Martz as their new Chief Financial Officer. Martz will be responsible for the financial reporting, accounting and treasury aspects of the company as well as helping to expand the business beyond its current footprint.
Martz has more than 20 years of experience in the automotive and services industries, holding roles in financial and operational positions. Most recently, Martz served as corporate controller for Fisher Dynamics, a leading tier 1 seating automotive supplier. He joined Fisher Dynamics after spending 7 years at AGS Automotive, a tier 1 automotive supplier focusing on impact systems, where he served as their Financial Director for the U.S. Division. “What a massive score for Moto, his expansive financial knowledge, vast professional experience, peer network and impressive education are just what this company needed,” CEO Brian Lounsberry said, “Honestly, we are bringing a gun to a knife fight with Pete. Shake in those boots competition, because a new Moto is just around the corner.”
Martz holds an MBA in Finance from The University of Notre Dame and an undergraduate degree in accounting from Michigan State University.
“Motovicity, while already an industry leader, has many opportunities to continue to grow and expand their presence within the industry, and I am excited to be a part of this endeavor,” said Peter Martz, “I look forward to being a part of the dynamic team that makes this growth a success.”
About Motovicity Distribution
Occupying more than 80,000 sq. ft. of warehouse space, Motovicity Distribution is a leading wholesale-only automotive aftermarket distributor of sport compact, Detroit muscle, fabrication, and truck and diesel performance parts. Stocking a complete lineup of the industry’s top performance brands, in-stock and ready for same day shipping, Motovicity is run by enthusiasts with a knowledgeable ASE-certified sales team that is ready to assist with orders. Additionally, its highly-trained warehouse staff quickly picks and packages all orders with extra care; ensuring they arrive on time and ready to install.

National Auto Parts Warehouse Adds Ann’s Auto Parts To Their Family Of Stores

National Auto Parts Warehouse (NPW), a leader in marketing traditional, performance and truck accessories in the nation, today welcomes Ann’s Auto Parts to its growing chain of stores in Idaho. Ann’s Auto Parts has been in business for 10 years providing quality auto parts and great service to the local community of Shoshone in Idaho. Ann’s Auto Parts will continue to be led by Anne Eschliman herself alongside NPW. It will have access to a larger and more diverse inventory to provide exceptional service to their existing and future customers.
“I’m looking forward to the merger with NPW. It will give us both the opportunity to expand the business and serve our customers better.” Anne Eschliman, Owner & Operator at Ann’s Auto Parts
This acquisition brings NPW’s total store count in Idaho and Utah to 20. Ann’s Auto Parts will now be serviced out of NPW’s Salt Lake City distribution center. NPW welcomes Anne and Ann’s Auto Parts to the growing NPW Family.
For more information about National Performance Warehouse Companies please visit www.enationalperformance.com.

Hedges & Company Releases Annual Online Auto Parts Forecast: Online Sales To Break $10B In 2018


Hudson, Ohio — Hedges & Company, a digital marketing agency serving the automotive aftermarket, has published its annual automotive parts & accessories forecast for online retailing. The new forecast shows online auto parts sales in 2018 will be over $10 billion. The automotive aftermarket will continue its dramatic shift to digital as online retail sales of auto parts & accessories in 2018 will exceed $10 billion for the first time, posting a 16.3% increase over 2017, with more than $5 billion of that occurring on mobile phones. Hedges & Company forecasts online sales of auto parts to reach nearly $16 billion in 2021.
Hedges & Company also forecasts nearly $138 billion in retail sales in 2018 through all sales channels—including traditional retail channels—will be influenced by the internet, due to online activity by consumers and service professionals. This influence comes from consumers doing online research before buying a part, reading information and checking fitment on a manufacturer’s website, being exposed to online advertising, reading product or reseller reviews, going to automotive forums, or using search engines. The four most popular methods of online research used by consumers before buying are using search engines like Google or Bing (74% of all consumers), visiting online auto parts retailer websites (73%), visiting manufacturer websites (57%) and visiting automotive forums (47%).
Online activity will influence nearly $152 billion in parts and accessory sales through all retail channels - chain retail stores, automobile dealers, big box retailers, local independent brick & mortar retailers, jobbers, as well as online sales - by 2021. Online sales includes online retailers, as well as the growing trend of manufacturers selling direct to consumers (DTC).
Hedges & Company has tracked online auto parts sales closely each year since 2007, using a combination of proprietary industry research, trends analysis, US Census data, data from the US Bureau of Economic Analysis, interviews with industry sources, analysis of third-party data and statistical modeling. The forecast does not include used or recycled parts, online auctions such as eBay Motors or third party marketplaces. The forecast includes the United States only.
The forecast is published at https://hedgescompany.com/blog/2018/04/online-parts-sales-to-top-10-billion-in-2018/.
About Hedges & Company
A full service digital marketing agency serving the auto parts aftermarket, motorsports and powersports industries since 2004. Automotive digital marketing capabilities include automotive SEO and PPC, email marketing, automotive market research and mailing lists. Hedges & Company is the only Google Premier Partner agency dedicated to the OEM parts and automotive aftermarket industries. Members of SEMA, Auto Care Association, CAN (formerly PWA) and. For more information call (234) 380-1650.